Lead Users are exceptionally skilled and motivated customers in different steps of the value creation process. They are particularly interesting as sources for ideas for products and applications as well as partners in product development. Lead Users are familiar with conditions that lie in the future for the majority of product users. Therefore, they are trend-leaders in their sector and can be considered experts for diverse questions related to products and processes. In addition, Lead Users characteristically make their own efforts to develop solutions and prototypes for their specific needs. Lead Users frequently come from fields of applications parallel to the actual product innovation.

The Lead User method has been developed by Eric von Hippel and describes the identification and integration of Lead Users in new product development. HYVE has already conducted several successful projects based on this method.

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