Innovation Leaders rely on HYVE




Thursday, 24/03/2010
Monday, 01/02/2010
05/ - 08/01/2010
Monday, 07/12/2009
Volker Bilgram will speak on co-creation in product development at the Market Research Society’s annual conference Research 2010 in central London. For details go to The recent contribution of Dr. Michael Bartl und Ivan Ivanovic on Netnography research is now published in the book -„Web-Monitoring“. The publication title is „Netnography - finding the right balance between automated and manuel research“. more At the Hawaii International Conference on System Sciences Hyve CEO Dr. Johann Füller and HYVE Innovation Community CEO Markus Rieger gave a lecture about Online Innovation Communities. In their paper “How to Establish an Online Innovation Community? more The Open Innovation Speaker Series of the Berkeley Univ., CA, provides academic and managerial perspectives on open innovation and related subjects. HYVE CEO Dr. Fueller will give a lecture on the 7th of December. more
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HYVE AG
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D-80799 München
Germany

Fon +49 (0)89 189 081-100
Fax +49 (0)89 189 081-400
info@hyve.de, www.hyve.de

CEO:
Dr. Michael Bartl
Dr. Johann Füller
Michael Schmidt

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Amtsgericht München
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Thursday, 24/03/2010
Monday, 01/02/2010
05/ - 08/01/2010
Monday, 07/12/2009
Friday, 06/11/2009
Wednesday, 03/06/2009
Thuesday, 02/06/2009
Montag, 04/05/2009

Within their trip through Europe, 30 executive MBA students of the Thammasat University, Thailand, visited HYVE to get more information about the fields of Open Innovation. After a 2-hours-presentation of HYVE CEO Dr. Johann Füller, there was the chance to visit our office and discuss with members of our team.

Link to Thammasat

Thuesday, 21/04/2009
Monday, 27/04/2009
Friday, 02/04/2009
Thursday, 02/04/2009
Thursday, 26/03/2009
Samstag, 14/03/2009
Freitag, 20/02/2009
Monday, 09/02/2009
Monday, 09/02/2009

Online conversations in web forums, blogs and other "user generated content" platforms are a valuable source for gaining unobtrusive Consumer Insights.
Thursday, 13/11/2008
Wednesday, 30/10/2008

The new members Prof. Dr. Frank Piller as well as Dr. Michael Trautmann accept this office togehter with chairman Dr. Michael Feldhahn.

Prof. Dr. Frank Piller is a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University. Dr. Michael Trautmann is executive director of kempertrautmann GmbH advertising agency, Hamburg. Chairman Dr. Michael Feldhahn is advocate and tax accountant at Actio-Feldhahn&Partner in Munich.

Our special thank goes to the outgoing members Martin Körber und Michael Schaberl for their great job in the last years.
Thursday, 13/11/2008
Monday, 27/10/2008
Monday, 27/10/2008
Wednesday, 29/10/2008
Saturday, 25/10/2008
Wednesday, 08/10/2008
Friday, 12/09/2008
Monday, 01/09/2008

In 2008, HYVE created the new Bosch hand blender mixxo quattro in collaboration with BSH. By using a new method of production, it is possible to adapt the design of this hand blender according to the customers’ wishes, which is new in this product segment.
Monday, 30/06/2008
Tuesday, 17/06/2008
Thursday, 12/06/2008

The premiere of the Netnography08 conference in Munich ended with a big success. More than 150 visitors participated in presentations and discussions regarding new application fields, methods and the evolution in the application of social media for marketing and innovation.
Dr. Michael Bartl, CEO of the HYVE AG, was very satisfied with the results of the conference: "It was obvious that for all participating companies and visitors it is a big concern, to derive much deeper insights than just numbers and rankings from the dialogue and the omnipresent interaction on the Internet. In the future the application of the netnographic method will increase to gain deep insights into the needs, opinions, values and motivations of consumers and to provide a realistic understanding of their actions."

More information about the conference

Keyspeaker Rob Kozinets writes in his blog

Picture gallery at flickr.com


Thursday, 12/06/2008

Conference for Community Marketing & Research,
12th of June 2008, Munich
Netnography08 - the Conference for Community Marketing & Research - deals with the increasing importance and enormous potential of profiting from the power of digital communities in the fields of marketing, media and product innovation.
International research experts and practitioners present and discuss state of the art research methods to gain community insights and cases how to reach excellence in profiting from digital communities.



Information and Registratin at www.netnographyinsights.com



Wednesday, 04/06/2008
Thursday, 03/04/2008
Thursday, 13/03/2008
Monday, 10/03/2008

From March 10t-13, HYVE was presented by its´ Netnography team at the GOR 2008 conference in Hamburg. The feedback on the lecture of Dr. Michael Bartl on the topic “Online Communities as a Source of Innovation” gave a very positive feedback and led to several interesting and exiting contacts with other exhibitors and the visitors of the conference.

Find more Informatione about GOR 2008 at the DGOF Website

Thursday, 07/03/2008
Thuesday, 04/03/2008

At the CeBIT 2008 our client GoTo navisend AG presents his new, modular Personal Navigation Device "GoTo" for the first time at booth H07 of his partner Teleatlas in hall 14. The HYVE-designed GoTo basic module will come into the market in III/2008 with full navigation and maps for Germany, Austria and Switzerland for only 99 €.
The new - patented- suction cup holder can be illuminated and projects the producer´s logo at the front shield when activated. The basic version will be extendable for future individual upgrades.

Find more information about the PND at GoTo

Thuesday, 26/02/2008
Monday, 25/02/2008

In its latest issue 1/2008 the special interest magazine "Research & Results" published an article about the Netnography theme "Information pur - Netnography erschließt Online-Communities als Innovationsquelle". For pdf-download please visit our web-area at media/public relations.
HYVE authors are: Dr. M. Bartl, S. Hück und R. Landgraf.



Link to Research & Results Online




Freitag, 15/02/2008

Robert V. Kozinets, Associate Professor of Marketing at York University’s Schulich School of Business in Toronto, Canada and founder of the netnography methode stayed at HYVE.

Find more about R.V. Kozinets impressions on his homepage


Friday, 01/02/2008
Monday, 28/01/2008
Monday, 21/01/2008
Tuesday, 15/01/2008
Friday, 21/12/2007
Thursday, 06/12/2007
Monday, 22/10/2007
Wednesday, 17/10/2007
Thuesday, 01/10/2007
Friday, 28/09/2007
Friday, 28/09/2007
Friday, 28/09/2007
Monday, 24/09/2007
Wednesday, 29/08/2007
Monday, 30/07/2007
Thursday, 26/07/2007

For a producer of healthy food HYVE conducted an online survey to introduce and evaluate the wellbeing-drink "Valiver Aktiv". Valiver Aktiv is a new drink based on rice- or soy-milk which, if enjoyed regularly, has a positive influence on body and mind. As a thank you all participants had the chance to enter a raffle and win biological food in the value of 500 Euro.


We are sorry but the survey is already closed. We want to thank the 600 participants who shared their ideas and suggestions on Valiver Aktiv with us. We are looking forward to present the three winners of our raffle in the near future.



If you are interested to participate in a future HYVE survey, please send us a short note at info@hyve.de. We will then keep you updated about future HYVE online surveys.


Saturday, 14/07/2007

From the 10th to the 14th of July 300 consumer researchers met at the Bocconi University in Milano. Leading researchers of the domain took part – for example Rob Kozinets, the founder of the method Netnography. Mr. Gregor Jawecki was invited as an expert to speak on the topic “Innovation in Online Communities” and to present the work of the HYVE AG. In the following panel of experts the possibilities of integrating innovative online communities into the product development process were discussed.
Friday, 22/06/2007

Extraction from the Miele press release: "Gütersloh. – the vision of consumers determining the design and the technical setting of products makes the hair of some product developer stand on end. For the graduate engineer Dr. Johann Füller (HYVE AG) it is no vision any more for long. Füller designs concepts for companies which want to live a close dialogue with their customers. His credo: in the age of Web 2.0 online communities offer a great potential of ideas, which can be integrates in internal innovation process of a company. Füller presented the tools needed as guest speaker of the 2. Miele-Symposion with the topic competitive ability..."
Tuesday, 20/03/2007
Wednesday, 03/05/2007

More than 200 participants took the advantage to inform themselves by listening to 33 speeches about current trends and innovations in the area of E-Commerce, E-Payment and Communication and to exchange opinion with experts. Dr. Michael Bartel, member of the HYVE managing board, gave a speech with the topic “Open Innovation – New Forms of Customer Integration in the Product Development Process”: he talked about the possibilities of online customer integration.



New web based tools like toolkits, user design, virtual stock market, configurators, and virtual concept testing etc. offer new possibilities in the value creation as well as market research and trend research.